About us


With its Investor In People and ISO 14001/ 9001 certification Starboard Hotels is a specialist in small and medium size UK based hotels ranging from limited service hotels over to full service properties.

Passionate about the hospitality industry and combining expert knowledge of the hotel sector and real estate development, Starboard Hotels boast a variety of skills and expertise with the primary objective of consistently delivering top results.

Starboard Hotels is an associated business of the Roselodge Group, which has over 25 years’ of experience in property management and development.

Starboard Hotels is an award winning owner and operator of franchised hotels under the world’s leading brands such as Holiday Inn and Holiday Inn Express  as part of IHG, Days Inn ( Wyndham ), Best Western and best Western Plus, ibis Hotels and ibis Styles as part of Accorhotels, and two independent hotels in Cumbria and Devon – Windermere Manor and The Cliffden Hotel.

Founded in 2006, Starboard Hotels quickly established a proven track record as comprehensive hotel operators with the operational focus being on exceptional customer service and guest experience whilst optimising asset performance.

Services & Vision


At Starboard Hotels we put guest satisfaction and customer service at the heart of all operations and management initiatives.

Being a small, professional, trusted and reliable management company we believe in longstanding relationships, personal service, continuous communication, transparency and delivering results to increase asset value.

Provided services:

Franchised hotel operation as owners or operators in the UK
Development and construction of hotels with selected trusted partners
Undertaking complex change of use for planning applications
Turnaround of distressed hotel assets in corporation with financial institutions

A proven track record for the
world's leading brands



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Award winning

Starboard Hotels has an established reputation for exemplary customer service and guest experience, and has emerged as one of the leading names in the UK hospitality industry. A multi award-winning hotel owner and operator, Starboard has won accolades at local celebrations of excellence, such as the Lancashire Tourism Awards and the Bee’s Knees Awards, as well as being recognised nationally through the receipt of awards from organisations including Caterer, IHG and Investors in People.