Cluster Sales Manager

Direct Report: General Manager

Indirect Report: Head of Sales

Function: Commercial

Location: Looking after hotels in Derby & Leicester of the UK (travel expected), based in the Midlands

Welcome to the Starboard Hotels family; let’s explain the role you will play.


As a Cluster Sales Manager; Midlands you will support the Head of Sales, Commercial Director and your hotel General Managers to develop and implement strategies to ensure revenue and room night sales goals are achieved, sales strategies are set, action plans are created and implemented, and results are monitored, reviewed and achieved.

What does the “day-job” look like?


  • Working with the General managers (and other individuals leading local sales relationships) to support any account relationship activities.

  • Develop a sales culture across the hotels (for which you are responsible) through coaching, feedback and recognizing good performance

  •   Drive a great working environment for a sales teams/community to thrive – connect departments to create sense of one team

  • Interact with outside contacts: guests, vendors, and other contacts as needed

  • Develop and maintain great working relationships with key clients and outside contacts to increase revenue 


  • Hit all personal sales goals and maximise profitability

  • To provide the General manager’s with support in their preparation the hotel budget and financial plans (including the hotel sales and marketing plan)

  • Create and implement corporate / leisure segment sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales, where appropriate.

  • Produce monthly corporate production reports to analyse current/potential market and sales trends,

  • Coordinate activities to increase revenue and market share (monitor performance/results)

  • Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel

Guest Experience

  • Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience

  • Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients

  • Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups, and other key guests

  • Lead marketing efforts to up sell guests on hotel services, offerings, and amenities

Business Stakeholders and Social Responsibility

  • Work closely with key business leaders, officials, and representatives of local community groups within the different cities to ensure constant high profile exposure for the hotel

  • Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities

  • Work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity

  • Raise the awareness and reputation of you’re the hotel locally – supporting the General Managers when they are acting as hotel representative for media related enquire

  • Ad-hoc duties

Diversity and Company Culture

At Starboard Hotels our company values are important to us; we embrace all our differences and celebrate our uniqueness. We are understanding and appreciative of individual beliefs and we are an equal opportunity employer.

What we need from you

  • Four or more years of experience in a hospitality sales and marketing setting.

  • Working knowledge of key Property Management Systems (PMS)

  • Strong knowledge of local businesses and business trends required

  • Higher education qualification

Please send your CV and covering letter to, if you would like to apply for the job.

Closing date is 18th February