Job Title: Marketing Coordinator; (Hotel & Sales Support)
Location: Beaconsfield, Buckinghamshire
Direct Report: Marketing Manager
Indirect Report: Head of Sales
Welcome to the Starboard Hotels family; let’s explain the role you will play.
As a Marketing Coordinator you will support the Marketing Manager to develop and implement strategies to ensure revenue and room night sales goals are achieved, marketing action plans are created and implemented, results are monitored, reviewed and achieved. The Marketing Coordinator is to be the main conduit between the marketing function and the hotel teams and also between the marketing function and the sales teams; supporting, guiding and steering hotels with their local marking activity whilst also helping ensure engagement with Starboard and Brand marketing activities
What does the “day-job” look like?
Assisting hotel General Managers, Sales team members and the Marketing Manager with day to day marketing tasks and coordinating marketing projects and activities as requested.
Organising and maintaining Marketing templates for use by the Sales and Hotel teams (in localised activity) guiding teams in their use and collating feedback, as part of a review and update process.
Supporting the commercial team by proving “in-time” feedback from the hotel and sales teams.
Producing additional marketing communications, such as flyers, brochures and exhibition-related projects, in support of sales team activities.
Assisting hotel based marketing activity with the production of artwork, sourcing images, print buying and checking copy.
Produce clear and concise written correspondence in the form of letters and emails
Keep promotional materials ready by coordinating requirements with hotels and sales teams.
Updates job knowledge by participating in educational opportunities; reading trade publications.
Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
Setting up tracking systems for marketing campaigns and online activities.
Track competitor activity by keeping abreast of market changes the marketing mix used by competitors.
Helping teams to provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience.
Helping the Sales Community as they schedule conventions and/or business group activities at the hotel.
Ensuring all collateral, activity undertaken by the hotel and/or sales teams is brand appropriate and works towards Starboard hotel’s strategy in line with the vision and values of Starboard hotels.
Lead marketing efforts to up sell guests on hotel services, offerings, and amenities
Business Stakeholders and Social Responsibility
Helping General Managers to effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities
Work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity
Raise the awareness and reputation of Starboard hotels locally – supporting the General Managers when they are acting as hotel representative for media related enquire
Ad-hoc duties – unexpected moments when we have to pull together to get a task done
Diversity and Company Culture
At Starboard Hotels our company values are important to us; we embrace all our differences and celebrate our uniqueness. We are understanding and appreciative of individual beliefs and we are an equal opportunity employer.
What we need from you
Graduate with previous experience in a marketing team.
Previous experience with photoshop, illustrator and/or any other design programme
Working towards CIM or other recognised qualification.
Well organised and self motivated.
Ability to work effectively under pressure
Confident and outgoing personality.
Excellent attention to detail.
Ability to work effectively to tight deadlines
Excellent command of written English with copy accuracy.