Starboard reveals stunning hotel rebrand to AC hotel By Marriott

Starboard Hotels is proud to announce the completion of an extensive renovation and full rebrand of the former ibis Styles Birmingham NEC & Airport. The property has officially rebranded as AC Hotel by Marriott Birmingham NEC and Airport, marking a significant milestone in Starboard’s continued investment in elevating guest experience across its portfolio.

The transformation represents a complete design evolution, from playful, colourful ibis Styles interiors to the sleek, modern, design‑led aesthetic that defines the AC Hotels brand. Every space has been reimagined to deliver the calm, refined atmosphere that AC guests expect, with a focus on clean lines, thoughtful details, and effortless comfort.

What’s New

  • Redesigned guestrooms featuring contemporary furnishings, warm neutral tones, and upgraded amenities

  • A refreshed lobby and AC Lounge, offering a stylish space for working, relaxing, or enjoying signature AC cocktails

  • Enhanced meeting and social spaces, tailored for both business and leisure travellers

  • Improved guest flow and arrival experience, aligning with Marriott’s global brand standards

Located moments from the NEC, Resorts World, and Birmingham Airport, the hotel is perfectly positioned for event delegates, business travellers, and guests exploring the region.

A Milestone for Starboard Hotels

The rebrand reflects Starboard Hotels’ commitment to investing in high‑quality, future‑focused hospitality. By partnering with Marriott International, the team has delivered a property that brings elevated design, global brand recognition, and a premium guest experience to one of the UK’s busiest travel hubs.

“This renovation is a proud moment for our team,” said Starboard Hotels. “Transforming this property into an AC Hotel by Marriott allows us to offer guests a more sophisticated, design‑driven stay while strengthening our presence in a key UK destination.”

Lisa Gumbs