Meet The Team


Management Team



Founder and Executive Chairman

Paul founded Starboard Hotels as a family business in 2006 and has been Chairman and Managing Director since incorporation. With the recent appointment of Keith Griffiths as Managing Director, Paul remains as Chairman and continues drive the strategy for the business, focusing on acquisitions, financing and new developments.

Paul brings with him over four decades of experience in the property industry including director and shareholder of the Roselodge companies for over 30 years. He has particular expertise in financial matters surrounding real estate investment and development. Paul is especially interested in all developments in the IT and digital sector of hospitality using the technology to enhance guest experience and reduce costs.



Financial Director

Having joined Starboard Hotels in 2015, Jon leads the Head Office finance team. He appraises each site, identifies funding and manages budgets, whilst providing payroll and HR support to the hotels. Jon holds a wealth of knowledge in the hospitality industry covering a number of high profile financial roles, including six years of Director of Finance for the Belfry where he was responsible for a business worth £32m. Jon has also constructed major investment appraisals and delivered large-scale hotel refurbishment programmes to time and on budget achieving significant increases in asset value.



Commercial Director

Graham joins Starboard after 24 years within the hospitality sector, encompassing roles from Project Manager to Director of Commercial. 15 of those years have been spent leading revenue management, with experience in single properties, city centre, provincial hotels, new openings, clustered properties, Area support roles and Regional Revenue Management. (working for Hilton, Macdonald Hotels and IHG)

Graham brings with him a wealth of experience from both the UK and his time overseas, where Graham worked in IHG’s Regional Commercial Leadership organisation; supporting, guiding and driving hotel performance, as both Revenue Performance Director (for all of the hotels within Asia, the Middle East & Africa) and also as a Director of Commercial for the very diverse markets within South East Asia and Korea.



IT Director

Mohammad has been in charge of the IT across the portfolio for the last 10 years. Mohammad specialises in optimising the IT Infrastructure, centralising data and applications and managing the every day support function of the hotels. Mohammad recently introduced Meraki guest Wi-Fi technologies across the entire group, which has enhanced the guest Wi-Fi experience tremendously. The Holiday Inn Express Burnley was the first IHG property in Europe to embrace this technology.



Area Sales Manager

Ian has over 30 years’ experience in the Travel industry and he has an extensive understanding of the various sectors within the Leisure Travel Market combined with an unrivalled passion for the UK as a touring destination.

Ian is an avid supporter of West Ham United which is his passion, he also enjoys travelling which was his motivation for working within the Leisure and Hospitality industry as well as this he also has three sons which he enjoys spending family time with.



Property Manager

Andy joined Starboard in February 2018, having worked for many years with IHG, LRG & Kew Green as Regional Engineer, being responsible for all aspects of property maintenance and energy/utility spend within their UK&I estates. Later he worked as property consultant for Michels & Taylor & Project Manager for Center Parcs & Lancaster University, so he has a vast amount of experience within all aspects of hospitality accommodation. His mission is always to create a culture of support & compliance which benefits all stakeholders, through value engineered solutions.



Regional Revenue Manager

Paul has over 22 years’ in hospitality management and has worked with some of the most respected and well recognised brands in the industry such as Whitbread, David Lloyd Leisure , Premier Inn, Days Inn and privately owned Boutique hotels and 5* Hostels. Paul has a wealth of knowledge culminated from roles in operations, multi-site sales and revenue management and is a proud father of two and a lifelong Liverpool FC supporter.



Cluster Revenue Manager

Jonathan has over 20 years of experience working in hospitality across several recognised brands in the industry. While at college studying Hotel and Catering Management, a programme incorporating all aspects of hotel operations, Jonathan held numerous different roles, including waiter, receptionist, reservations and night auditor before achieving his first Head of Department position as Reception Manager. He subsequently moved into Sales and, ultimately Revenue Management. Jonathan was appointed Cluster Revenue Manager at Starboard Hotels in 2016.

Away from the office, Jonathan enjoys spending time with his family and is a very proud father to his two daughters and son.



Managing Director

In line with the Starboard Vision Keith has a passionate belief that sustained achievement; financial success and operational and commercial excellence can only be accomplished with an engaged and motivated team delivering a fabulous experience for guests. His primary focus is to lead and support the organisation to deliver this Vision.

Keith joined Starboard in 2019 following a career in the hospitality sector spanning over 30 years, including extensive Operational and General Management experience prior to spending 18 years with Atlas Hotels, the last 13 as Managing Director where he led the company through its ambitious growth phase, increasing to 47 hotels through a combination of acquisition and development.

Keith has also served on the IHG Owners Association European Board for 15 years including six years as Chair of its European Sales and Marketing Committee.



Operations Director

Kerian has a long career in hospitality with over 25 years spent in senior management roles. Working with national chains and independent companies she brings a wealth of experience of sales and operational control. Joining Starboard in 2012 Kerian is responsible for the operational performance of the hotels. Kerian’s passion for training and development has seen the hotels credited with several awards for best in class for service and guest experience.



Development and Projects Director

From starting out as a chef, Frazer has a strong background in both hospitality and business. Working with Starboard since 2010, he is responsible for the groups property improvement programmes including refurbishments across the portfolio, business enhancement activities and group wide procurement tenders. Additionally, he is actively involved in the development and acquisition of new sites.Outside of the office, Frazer organises and takes part in Charity & endurance Challenges, is a keen Skier and Yogi; and an International Taekwon-do instructor.



Head of Sales

Julie joins us as an accomplished sales leader with over 20 years’ experience she is highly driven with expertise in sales leadership, account management and implementing new business strategies, her new role as Head of Sales is leading the sales team in order to achieve our sales strategy across all of our business.



Area Sales Manager

Louise has worked in the hotel industry for 30 years beginning her career as a part-time Receptionist for Rank Hotels. Louise worked for 15 years for Macdonald Hotels managing Front Office and Reservations teams before moving into Conference and Events Sales. She worked for 10 years as a Sales and Revenue Manager for a private hotel before joining Accor Hotels in 2014 as a Regional Sales Manager. Louise joined us in June and brings with her a wealth of experience in the corporate market.



Marketing Manager

With previous experience in luxury and budget travel Ilka joined Starboard Hotels in May 2013. Ilka’s focus is on the strategic development of the assets marketing activities with her key strength being in digital marketing, PR and media relations, content management and developing suitable 360 marketing activities. Ilka is a keen traveller with hands on hospitality experience, a strategic approach and excellent communication skills.



Compliance Manager

Tim has two decades of hospitality experience and has worked for various businesses, and in several different roles, across the industry in both the UK and the Republic of Ireland.

Tim is one of the longest-serving members of the Starboard Hotels family. He originally joined the team at the Holiday Inn Express Burnley as a Guest Services Manager when the hotel first opened its doors in 2008, before accepting the role of Compliance Manager at Starboard’s northern field office in Chorley in 2015.

Away from the office, Tim is a passionate sports fan. He is a lifelong Liverpool and Celtic supporter and an avid boxing enthusiast.



Regional Revenue Manager

Originally from Malta, Darren emigrated to the UK aged 22. He has over 25 years of experience working in the hospitality industry, starting as a waiter in hotels and restaurants while completing his studies. After moving to the UK, Darren continued his career as a receptionist at a hotel in Stratford upon Avon. He subsequently acquired experience of all aspects of hotel operations while simultaneously completing a management programme. He has also managed a central booking office covering reservations, meetings and leisure groups for a group of 40 hotels. Revenue Management has been a passion of Darren’s for over a decade. He has held several cluster roles covering locations nationwide, culminating in him joining Starboard Hotels in 2016.

Darren is a former international swimmer for the Maltese national team. He enjoys exploring new destinations but always looks forward to going home. In his spare time, Darren enjoys spending time with friends, playing badminton and walks around the countryside.


Board of Advisors



Board Advisor

Robert is a 36 year Industry professional, spending the early part of his career working in hotel operations and franchising with IHG. For the last 17 years Robert has specialised in leading independent hotel management company growth with Chardon Management Ltd and Interstate Hotels and Resorts. Developing and opening numerous hotels, recruiting and developing teams of great professionals, introducing systems and technology to support the growth of Interstate Hotels and Resorts to 65 hotels across Europe. Robert has formed many excellent lasting relationships with a broad spectrum of industry specific contacts in banking, investment companies, hotel owners, hotel brands, industry specialists and professional bodies.



Board Advisor

Brian is a Transformation & Change Consultant. He enjoyed a very successful career with the Metropolitan Police staff where, among other things, he designed and created a shared services structure providing business support to key areas of operational policing. A Chartered Manager, Brian advises on organisational development projects, HR service delivery and general governance.



Board Advisor

John has a long term background in the UK corporate banking market and a wealth of experience at director and senior executive levels in diverse roles at Allied Irish Banks. Following his banking career John has provided consultancy services to sizeable, successful owner managed businesses, with particular focus on hospitality and real estate sectors. In Starboard, John’s input is mainly in supporting the senior team in the areas of strategy, governance, risk management and financing.